Quotes about advertising

I believe that life is hard. That we all are going to walk through things that are hard and challenging, and yet advertising wants us to believe that it's all easy.

Poetry is a street fighter. It has sharp elbows. It can look after itself. Poetry can't be used for manipulation it's why you never see good poetry in advertising.

The dark comedies tend to be in a non-releasable area. There can be romantic comedies. There can be dramas. But there's no 'dark comedy' inbox for the advertising.

The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.

Always remember: a brand is the most valuable piece of real estate in the world a corner of someone's mind.

The superior man understands what is right the inferior man understands what will sell.

Society drives people crazy with lust and calls it advertising.

Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.

It is not unprofessional to give free legal advice, but advertising that the first visit will be free is a bit like a fox telling chickens he will not bite them until they cross the threshold of the hen house.

The future of advertising is the Internet.

Advertising is an environmental striptease for a world of abundance.

Advertising reflects the mores of society, but it does not influence them.

For an entrepreneur: wealth invites fame. For a celebrity: fame invites wealth.

An ad for cigars appears in 100,000 newspapers; sales of that brand increase by 3% for a short time thereafter. A new play receives a viciously negative review in a theatrical journal that prints 500 copies; the playwright shoots himself. Who’s the better writer?

There's an ad for every vice. That's advice.

If nonsatiety were the natural state of human nature then aggressive want-stimulating advertising would not be necessary, nor would the barrage of novelty aimed at promoting dissatisfaction with last year's model. The system attempts to remake people to fit its own presuppositions. If people's wants are not naturally insatiable we must make them so, in order to keep the system going.

Advertisement shouldn’t look like information, it should look like a promise.

Don’t spend your time or money on being boring.

As one might gather from a painting of him scowling in a tall stovepipe hat, Day saw himself as a businessman, not a journalist. ''He needed a newspaper not to reform, not to arouse, but to push the printing business of Benjamin H. Day.''Day's idea was to try selling a paper for a penny - the going price for many everyday items, like soap or brushes. At that price, he felt sure he could capture a much larger audience than his 6-cent rivals. But what made the prospect risky, potentially even suic

Let's face it. We live in a command-based system, where we have been programmed since our earliest school years to become followers, not individuals. We have been conditioned to embrace teams, the herd, the masses, popular opinion -- and to reject what is different, eccentric or stands alone. We are so programmed that all it takes for any business or authority to condition our minds to follow or buy something is to simply repeat a statement more than three or four times until we repeat it oursel

THE ORGANIC FOODS MYTHA few decades ago, a woman tried to sue a butter company that had printed the word 'LITE' on its product's packaging. She claimed to have gained so much weight from eating the butter, even though it was labeled as being 'LITE'. In court, the lawyer representing the butter company simply held up the container of butter and said to the judge, "My client did not lie. The container is indeed 'light in weight'. The woman lost the case.In a marketing class in college, we were ass

Social media takes time and careful, strategic thought. It doesn’t happen by accident.

For your business to stand out and succeed, you have to put a primary focus on the social media space, go in big (halfway will not do), and do it better than most, right from the start.

Social media is your opportunity to reach a massive number of people with transparency, honesty, and integrity.

The attempt to force human beings to despise themselves is what I call hell.

What American would not want truthful and complete information about every product sold in the United States so that we can be more capable of making wise decisions concerning our lives and the lives of our loved ones? These are our friends and our family members suffering from so many forms of cancer, several diseases of the heart, emphysema, poor circulation, blindness, strokes, various skin disorders, bad breath, asthma, poverty, clogged arteries, disfigurement, rotting teeth and gums, birth

By the way, if anyone here is in advertising or marketing, kill yourself.

[T]he real lie that advertising tells is not so much in what it shows, but in what it leaves out.

I always hear parents talking about how outraged they are because their kid saw a boob or something like that on TV. I never hear anyone say that they're outraged because a cartoon character in a commercial that aired during a children's television program told them it was healthy to eat a bowl of chocolate and marshmallows for breakfast. If I had kids, I'd be outraged about that.

Narcissism is as profitable to a model as scruffiness is to a homeless person.

When reading a book, you are sold what some writer thought. When reading a newspaper, you are sold what someone did, and, what some advertiser made.

Once a culture becomes entirely advertising friendly, it seizes to be a culture at all.

All of us somehow felt that the next battleground was going to be culture. We all felt somehow that our culture had been stolen from us – by commercial forces, by advertising agencies, by TV broadcasters. It felt like we were no longer singing our songs and telling stories, and generating our culture from the bottom up, but now we were somehow being spoon-fed this commercial culture top down.

Many a small thing has been made large by the right kind of advertising.

The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma.

If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.

In a way, advertising, for all its shallowness, its love of design, its modishness and its self-justification, is curiously innocent. The idea of the hidden persuader or the manipulator is largely absurd.

I really love advertising art of the '50s and the way mid-century design was often represented in jazzy, fast art.

Advertising is the art of convincing people to spend money they don't have for something they don't need.

Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'

Advertising is the art of the tiny. You have to tell a complete a story and deliver a complete message in a very encapsulated form. It disciplines you to cut away extraneous information.

Because advertising and marketing is an art, the solution to each new problem or challenge should begin with a blank canvas and an open mind, not with the nervous borrowings of other people's mediocrities. That's precisely what 'trends' are - a search for something 'safe' - and why a reliance on them leads to oblivion.

I do not regard advertising as entertainment or an art form, but as a medium of information.

Advertising is the greatest art form of the 20th century.

They're still advertising the added health-giving advantages of vitamins in your daily diet, although it has long since been shown that you'd be better off eating Smarties.

When governments rely increasingly on sophisticated public relations agencies, public debate disappears and is replaced by competing propaganda campaigns, with all the accompanying deceits. Advertising isn't about truth or fairness or rationality, but about mobilising deeper and more primitive layers of the human mind.

The most powerful element in advertising is the truth.

What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public ethical advertising uses truth to deceive the public.

If you're running an engineering or finance company, all companies depend on ideas and ingenuity. I think the principles of creative leadership apply everywhere, whether it's an advertising company or whether you're running a hospital.

The only prejudice I've found anywhere in TV is in some advertising agencies, and there isn't so much prejudice as just fear.

If you want quality service, you have to pay for it. You don't buy into waste. I have great misgivings about the amount of advertising that we see in the health care field, some by hospitals, a lot by drug companies.

Advertising is, of course, important because advertise is the final design. It's the last layer that speaks to the customer, that tells them what you have.

Advertising: the science of arresting the human intelligence long enough to get money from it.

I came in as an engineer and worked on artificial intelligence at Google. I worked on related sites and matching advertising to queries with some of our earliest ads.

Chess is as elaborate a waste of human intelligence as you can find outside an advertising agency.

I started off in journalism 16 years ago in Stockholm, and I wrote for a few different publications for many years. I've also worked in advertising as a copywriter and creative director, but I changed it for architecture at 25 years old.

If a newspaper is to be of real service to the public, it must have a big circulation: first, because its news and its comments must reach the largest possible number of people; second, because circulation means advertising, and advertising means money, and money means independence.

Censorship is advertising paid by the government.

If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them.

Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn't have to advertise it.

But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.

Nothing except the mint can make money without advertising.

Half the money I spend on advertising is wasted; the trouble is, I don't know which half.

OKCupid's model is almost entirely based on advertising, which is the way most online media is monetized these days, whether it's the news or whether it's sports, and we think online dating is going to evolve in the exact same way.

Sad to say, negative advertising really works.

The force of the advertising word and image dwarfs the power of other literature in the 20th century.

Jon Miller would be amazing for Yahoo because he is extremely good at building display advertising businesses and buying young startups.

The engine of ancient society was religion but the engine of contemporary society, as I see it, is advertising.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

It is really not so repulsive to see the poor asking for money as to see the rich asking for more money. And advertisement is the rich asking for more money.

Literacy makes man a victim of advertising. Education makes him a victim of employment.

A celebrity's body is an advertiser's canvas.

He loved his job. What was advertising, anyway, but a knowledge of people and of which buttons to push to nudge them into opening their wallets?It was, he often though, an accepted, creative, even expected twist on picking those wallets. For a man who had spent the first half of his life as a thief, it was the perfect career.

The point is that television does not reveal who the best man is. In fact, television makes impossible the determination of who is better than whom, if we mean by 'better' such things as more capable in negotiation, more imaginative in executive skill, more knowledgeable about international affairs, more understanding of the interrelations of economic systems, and so on. The reason has, almost entirely, to do with 'image.' But not because politicians are preoccupied with presenting themselves in

Whatever modern democracies may tell themselves about their commitment to free speech and to diversity of opinion, the values of a given society will uncannily match those of whichever organizations have the scale to pay for runs of thirty-second slots around the nightly news bulletin.

It did what all ads are supposed to do: create an anxiety relievable by purchase.

As these contrasts show, capitalism has undergone enormous changes in the last two and a half centuries. While some of Smith’s basic principles remain valid, they do so only at very general levels.For example, competition among profit-seeking firms may still be the key driving force of capitalism, as in Smith’s scheme. But it is not between small, anonymous firms which, accepting consumer tastes, fight it out by increasing the efficiency in the use of given technology. Today, competition is amon

Advertising expresses a power relationship . . . One person, the advertiser, invades; millions absorb. And to what end? So that people will buy something! A deep, profound and disturbing act by the few against the many for a trivial purpose.

You're only as good as your next idea. And if you can't agree on that, then it's time to walk.

After the collapse of socialism, capitalism remained without a rival. This unusual situation unleashed its greedy and - above all - its suicidal power. The belief is now that everything - and everyone - is fair game.

Page after page, advert after advert. Lipsticks, undies, tinned food, patent medicines, slimming cures, face-creams. A sort of cross-section of the money world. A panorama of ignorance, greed, vulgarity, snobbishness, whoredom and disease.

If you accept the existence of advertising, you accept a system designed to persuade and to dominate minds by interfering in people's thinking patterns. You also accept that the system will be used by the sorts of people who like to influence people and are good at it. No person who did not wish to dominate others would choose to use advertising, or choosing it, succeed in it. So the basic nature of advertising and all technologies created to serve it will be consistent with this purpose, will e

Control is an advertising concept.

One the one hand, our economists treat human beings as rational actors making choices to maximize their own economic benefit. On the other hand, the same companies that hire those economists also pay for advertising campaigns that use the raw materials of myth and magic to encourage people to act against their own best interests, whether it's a matter of buying overpriced fizzy sugar water or the much more serious matter of continuing to support the unthinking pursuit of business as usual in the

In the Soviet Union you weren’t allowed to speak out against the government. In the US you cannot speak out against sponsors.

If you’ve ever taken an economics course you know that markets are supposed to be based on informed consumers making rational choices. I don’t have to tell you, that’s not what’s done. If advertisers lived by market principles then some enterprise, say, General Motors, would put on a brief announcement of their products and their properties, along with comments by Consumer Reports magazine so you could make a judgment about it.That’s not what an ad for a car is—an ad for a car is a football hero

The incessant witless repetition of advertisers' moron-fodder has become so much a part of life that if we are not careful we forget to be insulted by it.

There is no such thing as bad publicity except your own obituary.

The advertisements in a newspaper are more full of knowledge in respect to what is going on in a state or community than the editorial columns are.

If it doesn't sell it isn't creative.

In advertising not to be different is virtually suicidal.

Advertising - a judicious mixture of flattery and threats.

Advertising may be described as the science of arresting the human intelligence long enough to get money from it.

The best ad is a good product.

The philosophy behind much advertising is based on the old observation that every man is really two men - the man he is and the man he wants to be.

The number of agency people required to shoot a commercial on location is in direct proportion to the mean temperature of the location.

Advertising is the most fun you can have with your clothes on.

Buy me and you will overcome the anxieties I have just reminded you of.

If I were starting life over again I am inclined to think that I would go into the advertising business in preference to almost any other. The general raising of standards of modern civilization among all groups of people during the past half-century would have been impossible without that spreading of the knowledge of higher standards by means of advertising.